HERNEXEOS®:

Experience transformation

HERNEXEOS® is all about transformation: a giant leap that transforms how we manage HER2- mutant mNSCLC. Everything we say and do must illustrate its transformative energy, helping collaborators like HCPs to share that energy with patients.


The individual activities that make up the HERNEXEOS® experience at our workshop may be small, but they are physical reminders of a powerful message. To make ‘what ifs?’ into reality, we need new paradigms, new perspectives, and new expectations. We need to make change part of our mindset, cascade it to our teams and beyond – and that means we need to:


  • Look at our work from new angles
  • Question our assumptions
  • Infuse change into every action
  • Connect and coordinate – no silos, one revolution

If we are bold, united, and committed, we can leave a lasting impression – and deliver the HERNEXEOS® transformation.

Unique but connected – our HERNEXEOS® moments


Shifting perspective with table talkers

HERNEXEOS® changes the outlook for patients with HER2-mutant mNSCLC. Our table talkers ask questions that start to shift our own perspective and outlook - simple questions and small changes that can snowball into transformation.

Resetting the ordinary with water glasses

Adding just a drop of blackcurrant to ordinary water transformed it – its color, its taste… its impact on us. What small contribution could each of us make to reset the ordinary – delivering the impact of HERNEXEOS® to reimagine expectations for customers and patients worldwide?

Sparking curiosity with puzzles

Put together the pieces of a puzzle to discover a bigger, better picture – because curiosity matters. If we can spark curiosity in ourselves and others, we can not only discover what the picture is but paint a new one: a better, brighter picture, with new thinking and better ways of doing things.

Leave a lasting impression with a keyring

The keyring attached to our leaflet is a useful little tool: something we can use every day that becomes part of our lives and seldom leaves our side. And the QR code on it can be scanned at any time to bring us here and remind us of what HERNEXEOS® is all about – ensuring that our message will leave a lasting impression on us and on like-minded people eager to join the cause.

Our positioning statement

Core message

For those who strive for higher standards,

Frame of reference

HERNEXEOS® is a giant leap forward for HER2-mutant mNSCLC, which,

Competition

compared to therapies that only provide moderate efficacy and are often interrupted by burdonsome tolerability issues,

Key promise

transforms the course of HER2-mutant mNSCLC,

Reason to believe

because HERNEXEOS® powerfully attacks the tumor, not the patient.

Emotional end benefit

So patients can finally live better for longer, giving HCPs the impact on patients that has long been out of reach.